Notebook Entries on {category_name}
August 20, 2009
Control the Sale •
Agency/client relationships are a “polite battle for control.” Blair Enns asserts that designers and agencies should aim to control the relationship for most effective results.
August 12, 2009
It’s a Medium, Not a Grande •
Brooklyn Fare rolls out a clever line of food packaging that conveys a smart-though-cheeky brand that’s not afraid to jab at the competition.
June 29, 2009
Malcolm Gladwell reviews Free by Chris Anderson •
With typical precision and prose, Malcolm Gladwell disassembles Chris Anderson’s thesis that free is the future of commerce in the New Yorker’s review of Anderson’s newest title.
June 10, 2009
2009 Logo Trends •
An look back at the logo design trends of 2009.
June 9, 2009
Crumpling as Identity •
Swanswell commits to making life’s wrinkles well with an innovative identity that’s part clever word mark, part creative texturing.
February 11, 2009
In Brief: The Wrong Kind of Breathtaking •
Brand New on the justification behind Pepsi’s new identity system:
The contents are at once hilarious, pretentious and delirious as they try to establish Pepsi as the center of the universe.
Considering the time and effort that went into the creation of this document will literally take your breath away.
January 16, 2009
The United States of Logos •
Identities from all 50 states.
September 16, 2008
Flicking the Switch •
Des Traynor at Contrast:
It’s the second you stop thinking about what the problem you’re attempting to solve, and start mindlessly doing what the client wants…I call it flicking the switch.
Don’t do it.
September 11, 2008
What Your Global Neighbors are Buying •
Geo-tree map illustrating worldwide consumer spending habits, from the New York Times interactive team.
August 12, 2008
Why Apple Doesn’t Release Concepts •
Kontra explains why don’t we see concept products from Apple?
Because, to paraphrase Jobs, real artists ship.
(via Gruber)
June 30, 2008
BBC Web Identity Guidelines •
Interesting collection of corporate Web identity guidelines to correspond with the redesign of the BBC Web site.
July 21, 2006
Steve Jobs and the Segway •
An excerpt from Steve Kempers’ forthcoming “Code Name Ginger” — which details the birth of Dean Kamen’s Segway — reveals the story of the heralded device’s combustive meeting with the kingpins of Apple and Amazon.
March 22, 2006
Writing Marketing Proposals •
Neil Tortorella outlines his recipe for successful marketing proposals with handy resources from Creative Latitude